Big data may be a useful in predicting trends such as when a woman will be pregnant, the next pop star or flu trends, one alarming ongoing issue in big data is privacy and security.
This article titled Your face is big data discussed an experiment where a photographer took photos of people sitting across from him and used facial tracking technology to identify the individuals on a Russian social media site. This technology is being utilized by police departments to track down perpetrators, however it raises the issue of our own privacy and security.
If facial recognition software can easily detect people from photos, can we have any anonymity? With the FBI asking Apple to unlock phones to track down criminals, our privacy can be easily compromised if businesses are willing to give into these requests. What should be the boundary between privacy and helping in the matter of national security? The line is unclear and defining it seems difficult as there are debates on both sides of the equation.